Using Color Psychology to Give Your Business an Edge

Using Color Psychology to Give Your Business an Edge

Artists, painters, or anyone else who uses colors in their profession understand the importance of color theory. This refers to the visual effects of color combinations. Still, there is more to this than just being aesthetically pleasing. There is a whole psychological component to color theory where certain emotions are associated with certain colors. This is big with brands and companies. To help your business prosper, using color psychology to give your business an edge ensures brand awareness and attracts new customers.

Emotional Response

One of the most important parts to color psychology is that it evokes emotional response from viewers. Different colors say a lot about what certain people are feeling. Colors spark creativity, invoke deep thinking, or remind someone of past experiences. Here are a few of the main colors and their emotional responses:

  • Green—Creativity. Greens are linked to broader and creative thinking from its association with nature.
  • Red—Analytical Thinking. Reds energize and revitalize people. When people see red their reactions become faster and forceful. Its association with failure or errors may shape this type of reaction.
  • Blue—Satisfying. People feel satisfied when they see blues.
  • Yellow—Dissatisfied. People are bothered or dissatisfied when they see yellows. It ranks as one of the least favorite colors with people.
  • Orange—Cost-Effective. When people see oranges on products, they feel they are getting the best deal for their money.
  • Pink—Calming. Pink colors have great calming effects and help with meditation.
  • White—Clean, Boring. Whites can express feelings of cleanliness and purity, but also don’t stimulate creativity or deep thinking.

Target Audiences

Colors can also be used to target specific audiences. Whether it’s gender or a specific culture, different colors provoke different reactions. With this knowledge, companies and brands target their audiences based on the colors that respond well. For men, blues, greens, blacks and reds rank the most favorably while yellows, browns, purples, and oranges rank the least. For women, blues, purples, greens, and reds rank the most favorable while browns, oranges, greys, and yellows rank the least. Men tend to prefer bold shades (colors where black is added) whereas women tend to prefer soft tints (colors where white is added). Brands can adhere to these markets without appeasing gender stereotypes too, the key is to attract as many potential customers as possible.
Differentiate Your Brand

Similarly, colors help make a company or brand standout against its competitors. Some of the top brands today are recognizable solely by their logo colors. This is because consumers remember details they can differentiate from other competitors. Bright colors, goofy fonts, or other cognitive tools help consumers remember brands over others.

For these reasons, any marquee signs for businesses should have the most optimal colors used to help attract customers. At EZSignsOnlines.com, we sell the best market street signs, New England signs, or other outdoor business signs for you to customize and accentuate to your liking.

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