Preparation Tips for a Grand OpeningWayne Hebert
Each time a new business opens, it needs a grand event to attract new customers and establish a strong market presence. Celebrating a grand opening will show people your business as well as investors your professional integrity. For those confused about figuring out how to effectively go about this, these preparation tips for a grand opening will help. Soon, you’ll see your brand recognition and foot traffic will grow, and your starting sales performance will be greater than imagined.
Pick a Date and Time
The best way to ensure a quality event opening is to plan. You should allow for plenty of preparation time—from a few weeks to a couple of months depending on the size and scope of the opening. Naturally, avoid holidays and weekends. People aren’t going to attend on their time off. Try to plan it for the middle of the week instead. Planning also allows you to coordinate food, beverages, entertainment, and invitations. You’ll also want to choose a suitable time. Morning events should start after 8 AM, but the optimal time is after work from 4 to 6 PM. This way, more visitors can attend.
Set a Budget
Additionally, you’ll need to establish a budget to manage extra spending. Keep in mind not to overspend or underspend on the party. While you should host an opening that celebrates your business, you must consider the financial liability of this event. Whether it’s a cocktail celebration or a pizza party, keep track of all expenses with your ceremony.
You can invite important government officials, the local media, or reach out to people on social media. No matter what, offering an open invitation to the community will expand your outreach and establish a new rapport for your business. Invite family, friends, and potential customers to build your brand recognition. Also, inviting those involved in your business, such as stakeholders, suppliers, and neighboring businesses, will increase your reputation within the market.
Highlight Your Business
Depending on your business, take this opportunity to highlight different aspects of your products. For example, bakers and food retailers can offer samples of their main products. Giveaways or raffles are another great attraction for visitors. People like free things no matter what they are. This will make people remember your business with positivity which will increase your revenue.
Offer Food and Beverages
On top of the items you plan to giveaway or raffle off, serving food and beverages is a guarantee for a successful event. People want to feel comfortable where they are, and food is one of the easiest ways to achieve this. People expect free food and beverages and often feel disappointed when these are not present. Fortunately, it’s easy and effortless to plan—morning openings should include fruit, coffee, juice, pastries, or bagels. These are mess-free, easy-to-eat foods everyone likes. Later events may require a caterer or wider assortment of food depending on the scale of the opening.
Don’t forget to attract passersby with large outdoor carved signs. We at EZSignsOnline.com offer the best outdoor signs for your business. No matter what business or promotional event you have, an outdoor sign will greatly improve its aesthetic and professional quality.